The Fashion Forward Casual Look of Levi’s RTW Fall 2012

The Levi’s® brand launched its first ever global collection during New York Fashion Week at SoHo’s landmark Mercer 82 event space yesterday afternoon. During the event— a hybrid between custom-made vignettes featuring pinnacle products from the line and a runway show— the Levi’s® brand showcased the key looks from its Fall/Winter 2012 collection.

“Levi’s® has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi’s® brand to launch our first global collection,” said Len Peltier, Global Vice President of Creative Direction.

The Levi’s® Fall/Winter 2012 collection is based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity – honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles.