Carmen Steffens Opens U.S. Flagship At Hollywood & Highland

One of Brazil’s most popular fashion brands established its new U.S. flagship when high-end retailer Carmen Steffens made its grand opening at the Hollywood & Highland Center yesterday evening, Thursday, August 2nd. With food by Wolfgang Puck, music by DJ Daisy O’Dell and the overall sexy, sophisticated flare of the brand, Carmen Steffens made its Hollywood debut with a splash. Attendees include Rebecca Romijn (X-Men), Nikki Reed (The Twilight Saga), Jordana Brewster (Dallas), Maria Menounos (EXTRA TV Host), Sarah Rafferty (Suits), Melissa Ordway (Hollywood Heights), Shanola Hampton (Shameless) and Cameron Silver (Founder/Co-Owner of Decades) among others.

Christine Fernandes, Founder Mario Spaniol, Lead Designer of Carmen Steffens Monalisa Spaniol, Clara Tiezzi and Carol Castro

Actress Rebecca Romijn attends the grand opening of luxury Brazilian brand Carmen Steffens

Actors Nikki Reed (The Twilight Saga) and Maria Menounos (Extra TV)

DJ Daisy O'Dell

Actress Melissa Ordway and Justin Gaston

Launched in 1993 by Brazilian entrepreneur Mario Spaniol, Carmen Steffens has earned a growing and loyal international following including a myriad of celebrity fans, from Eva Longoria to Mariah Carey. In 1995 Monalisa Spaniol joined the brand’s style department as the lead designer, where today she continues to define the detailed look of the company’s wide range of accessories. With all products handcrafted in Brazil, Carmen Steffens’ fine shoes and handbags are distinguished by unique and high-quality leathers, which are all produced in the company’s own leather tannery, bright beautiful colors, limited production quantities and imaginative designs which have endeared the brand to consumers in Brazil and worldwide. Carmen Steffens stores are where fashion savvy consumers can buy exquisite, one-of-a kind accessories while immersed in a sophisticated, authentic Brazilian vibe.

“Our new flagship location in Hollywood is a perfect addition to our stores in the world’s most influential fashion-forward cities which include Sao Paulo, Rio de Janeiro, Paris and Madrid,” says Mario Spaniol, founder and president of Carmen Steffens. “Consumer demand has always determined the location of our new stores, and with the high U.S. demand for Carmen Steffens products, this new store will provide the perfect base for our continued U.S. expansion.”

Headquartered in the state of Sao Paulo, Brazil, Carmen Steffens currently has over 200 stores across 16 countries worldwide. The brand also has a store located in Danbury, Connecticut and plans to expand into New York, Florida and other U.S. markets. At the Hollywood & Highland Center, the U.S. flagship store is located at the entrance to the Awards Walk on Hollywood Boulevard.

Check out more photos from the launch!