Nine West Taps Brand Influencer Kate Ciepluch to Direct New Collection
Nine West announces the expansion of The Nine West Vintage America Collection into a fully realized fashion brand supported by its first stand-alone specialty store in New York’s chic Soho neighborhood. In addition to the store, the collection will be supported by a comprehensive digital and social media campaign and collaborations with world class talent such as Kate Ciepluch, former fashion director of Shopbop for 12 years. The collection of American-inspired modern footwear and accessories will launch in stores and online September 2012.
ABOUT NINE WEST VINTAGE AMERICA COLLECTION STORE
Nine West collaborated with esteemed design partner Stefan Beckman, who has created numerous sets and stores for luxury brands worldwide. Beckman’s uncanny ability to reinterpret the modern sensibility of the Nine West brand and marry it with the fresh hipness of the Nine West Vintage America Collection will result in a space that not only sells, but also showcases the new collection and vintage curated items.
Following the renovation, the new space will reflect the modern bohemian ethos of the brand. Inspired by the turquoise blue of the ocean in Southern California and the beautiful palette of desert terrain of the American West, the store will be outfitted in sensual metallic, feminine antiques and unique finds from inspirational road trips across the country. While incorporating elements of New York, the Nine West Vintage America Collection store will also serve as a romantic sanctuary from the hustle and bustle of the city streets. Simultaneously luxe vintage and eclectically gypsy, the store will be a destination for every global style nomad.
The Nine West Vintage America Collection store will also include collaborations with some of the most highly coveted brands; handbags by Monica Botkier, Dudine and Cynthia Dugan along with scarves and jewelry by Theodora & Callum. Each will offer a co-designed collection of high-quality, high-design products that will perfectly complement the new boho chic aesthetic. The newly conceived collection launches in early September 2012 exclusively at the Nine West Vintage America Collection Soho store, as well as the Nine West Vintage America Collection site www.vintageamericacollection.com. Prices will range from $125 to $600.
The Soho shop will introduce Kate’s Kartel, an exclusive product offering and curation by Kate Ciepluch, former Shopbop Fashion Director and ultimate “it” girl. All styles encompass a modern and chic street aesthetic, reminiscent of the type of kind, cool girl that’s truly Kate Ciepluch.
Ciepluch is a fashion veteran, starting her career at the original Bop store in Madison, Wisconsin as a freshman at the local university. Upon graduation she moved to New York, buying for the retail location as it developed into the iconic ShopBop.com, and helping to launch the footwear, swim, jewelry, and handbag categories for the retail web destination. Kate’s keen editorial eye as Fashion Director evolved the site from primarily a denim store to a full collection, selling an array of apparel and accessories from some of the most coveted brands including Alexander Wang, Rag & Bone, Elizabeth & James, Haute Hippie and Thakoon. Her unique ability to forecast trends and select what will be the most talked about item in a room has made her a style maven who is in demand for every growing brand.
“Working with Nine West has been great. Its dedication to style and search for true inspiration has enabled me to travel the U.S. to see how American style has evolved. The journey to create a coherent, unique aesthetic we will call our own has been exciting and illuminating,” explained Kate Ciepluch, Nine West Vintage America Collection Style Director-at-Large.
Stefani Greenfield, Chief Creative Officer at The Jones Group, noted, “The Nine West Vintage America Collection is an exciting new dimension of the Nine West brand and will become an integral part of the global brand strategy.”