Credible, Inc. Releases Chefs Feed Version 2.0

In just under one year since its original launch, ChefsFeed has expanded into nine U.S. cities and has been helping feed the mouths of more than 100,000 registered users. The first-of-its-kind iPhone app goes live with version 2.0 and launches in seven additional cities including Miami, Portland, Houston, Dallas, Atlanta, and New Orleans, growing their U.S. presence to 15 of the country’s top dining destinations. Additionally, Chefs Feed will answer the international demand by launching its first overseas market – London, England.

In a world increasingly dominated by anonymous user generated dining tips, Chefs Feed aims to offer a solution for foodies and chefs looking for a credible list of not only where to eat, but more importantly, what to order. Each city highlights the best dishes, from high-end to hole-in-the-wall restaurants, as recommended by that city’s most renowned chefs. The high-caliber roster of Chefs Feed’s Contributing Chefs, featuring nearly six hundred chefs, includes Napa’s Thomas Keller (French Laundry, Per Se), San Francisco’s Corey Lee (Benu), New York’s Mario Batali (Babbo, Lupa), Chicago’s Paul Kahan (Publican, Blackbird, Avec), and Los Angeles’ Wolfgang Puck (Spago, Wolfgang Puck Bar & Grill). These chefs, and more, have joined the Chefs Feed community to contribute to a meticulous catalogue of the best dishes around the nation. For a full list of participating chefs, visitwww.chefsfeed.com/chefs.

In addition to the seven new cities, Chefs Feed is increasing the content in its current nine cities by more than 150% and rolling out several exciting new technology features. “Our product has created a like-minded community of more than 100,000 people who believe in our mission. This community has been very vocal about ways in which they think we can make our product better, and we’ve been listening.” said Steve Rivera, Chefs Feed CEO and Co-Founder.  “There was an overwhelming demand for more cities, more content, and more ways for our users to share their culinary explorations within their social circles. So we went back to the drawing board, hired an all-star in-house development team, and brought together an accomplished group of advisors to help us reach our goals.” Lately Rivera has been working closely with Satya Patel, most recently the VP of Product at Twitter, and Mike Adler, former CFO at Expedia, to name a couple. “We now have a dynamic app that we believe addresses our users demands, and a solid product road map for the future.”

Chefs Feed version 2.0 is more dynamic and rich in its feature offerings. The user experience is now more seamless as a result of the company’s decision to work with award-winning San Francisco design firm Cooper (TaskRabbit, GE, Thomson Reuters, Samsung).  Some of the notable new features include:

*Connecting Chefs Directly to Users

Users can now “follow” their favorite chefs and chefs can communicate directly to their followers, sharing not only what dishes they’re discovering, but also what relevant culinary happenings are taking place at their own restaurants.

*Adding Dishes “On the Fly”

Contributing Chefs can now add favorite dishes they discover to the app in real time, or “On the Fly.” These dishes will show up immediately in the users’ feed. The Chefs Feed editorial team will concurrently be curating and fact checking each chef-added dish and will update that chef’s profile so that the guide maintains its integrity and accuracy, while keeping the app dynamic.

*Social Profiles

Users can create profiles to track and share dishes they’ve eaten, and to build an itinerary for dishes they plan to eat. Chefs Feed version 2.0 allows those users to now follow friends and share their personal profiles with the friends that they follow. Users can search to see if their Facebook and Twitter friends are using Chefs Feed, as well as search friends from their phone’s contact list.

Chefs Feed is a San Francisco-based company founded by restaurant industry veterans Steve Rivera and Jared Rivera, original founders of the recently acquired restaurant consulting firm RiveraPublicRelations.  For nearly the past year since its launch, Chefs Feeds’ CMO Jared Rivera has traveled the country and personally interviewed a majority of the chefs in their app as part of their ongoing partnership with Virgin America. “We went to more than 500 restaurants across the country, sat down with the best chefs in the United States and asked them not only where they like to eat when they’re outside of their own kitchens, but also what functionalities would be useful to them,” Jared explains. “We’ve since incorporated those functions into v2.0 of our app to provide a product that will be equally useful to the chefs as it has been to our consumers.  When Food & Wine magazine came out with their ‘Best New Chefs 2012’ issue, we were honored to read that two out of five asked named Chefs Feed v1.0 as their favorite app this year. Our goal for the v2.0 release is to be the favorite across the board” adds Jared.

Chefs Feed has several more exciting features on its product road map, but their philosophy for tech is similar to that of food. “If you put too much in front of the consumers face, it gets too messy and muddled, so I guess you can say we’re coursing out our features,” explains Jared.

Chefs Feed has plans for continued expansion in more U.S. cities in 2012 as well as additional international destinations in 2013.