Locally Made – Lo’Cal Fashion Show at the Clift

By Roderick Macabenta
Photography by Pierre Gussman

“San Francisco is a city with people from all different cultures and walks of life, and we wanted to put on a show that would best reflect that,” said Travis Alexander Walls on his team’s recent production of the Lo’Cal Fashion show set in the lush Clift Hotel in San Francisco. Wednesday 12/12/12, was certainly a day to remember, and not just because it will be the last repeating date in a hundred years; the Lo’Cal runway was graced by a stunning display of fashions from some of the Bay Area’s finest designers and retailers: Altitude Showroom, Vintage Joy, DSF, Jeanette Au, Mullholand Leathers, Endless Ammo, and Paulina Carach. Walls – along with his co-producers: Brent Moncourtios, Anthony Pham, Mickey Olivas, Kayla Wagner, and Daphne Palomares – show that celebrating the apex of luxury in one of the City’s most iconic hotels was the perfect way to ring in the holiday season. Walls comments, “We felt that having the show at the iconic Clift Hotel would reflect the statement of the show in the best possible way.” And indeed – the luxurious setting, along with cocktails in the Redwood Room preshow all added to the glamour and intrigue of Lo’Cal.

Opening the show was a hip-hop performance from local dance company Funkanometry, setting the energy level high and bringing all eyes to the center of the runway. Matching the cool street wear style of the dancers, the show opened with a flurry of California casual looks – spiced up every few models with a flirty cocktail and a flash of skin. The next segment of the show was indeed the climax of the show – showcasing couture knitwear from Jeanette Au’s Fall/Winter 12/13 collection, styled in a very McQueen-esque fashion. Taking us out of the fantasy world for the last segment was a gorgeous display of eveningwear – and yet another flash of skin in a clear statement that sheers are a must have for this winter season. “Almost everything you see in the show has been made and crafted right here in the Bay Area,” Walls explains of the fashions shown. He continues, “Everyone who showcased their talent in this show has contributed to the fashion industry and economy in San Francisco in one way or another.”

As if it wasn’t an amazing testament to the ingenuity of San Franciscans to just have a stunning runway presentation, it goes even further to show the unsung fashion dominance in the Bay Area that this show was produced by a group of six City College of San Francisco fashion students all under the tutelage of Department Chair, Diane Green. “I don’t think any of us would have been able to make this happen if it were not for the support and guidance of Diane Green and the CCSF Fashion Department,” Walls continues to say after a thirty minute feast of beauty and style on stage. City College of San Francisco’s Fashion Department still has bragging rights to Northern California’s largest student produced fashion show – which happened last May at the landmark Ruby Skye Nightclub. Walls notes, “When we first started to plan this show, none of us ever expected to get the level of support and excitement that we did.” Certainly there was a huge buzz surrounding this show since the entire lobby of the Clift was swimming with fashionistas, students, and industry leaders. Walls adds, “This may have been the first Lo’Cal Fashion Show, but it will certainly not be the last.”

GEV Fashion correspondent Roderick Macabenta (right) with Lo' Cal Fashion Show producer Travis Alexander Walls (2nd from right.)

Click on thumbnail images to enlarge

Roderick Macabenta (A.K.A. Sardonic Style) is a San Francisco based wardrobe stylist and fashion show producer. His passion is truly for creating breathtaking and innovative imagery by marrying the things that inspire him creatively: music, art, theatre, dance, and (of course) fashion. He studied fashion merchandising and fashion styling at City College of San Francisco after taking a year of photography and colour theory classes at Academy of Art University. In his free time he enjoys being part of a hip hop and jazz dance company collaborating with local artists on promoting art and creativity in the Bay Area, and updating his personal blog and portfolio site (SardonicStyle.com).