2013 is just around the corner… Desigual women have exciting plans – what’s yours?

Desigual presents a fun, stimulating and surprising TV ad inspired by the battle cry “La Vida es Chula” (Life is cool). It centers around the thoughts of three women looking into the mirror and their three different personalities expressed through the brand’s slogan: SEX, FUN and LOVE.

The television ad campaign, which launched in Spain and France, will reach over 80% of Desigual’s target audience and already received 200 million hits in each country. It is scheduled to launch in Germany and Italy this week.

Who’s your favorite Desigual gal? Tweet @desigual with hashtag #ihaveaplan

Desigual People, Fun People.

It’s a well-known fact that the clothes we wear affect our mood and Desigual designs clothing that will brighten up anyone’s day. Make the most of every minute, enjoy the present, know that even during bad times life is a gift and if you’re brave enough to give it your all, it’s likely that life will smile back at you. Desigual people are capable of enjoying a moment of happiness every once in a while, and reflecting on how they understand life by dressing in a fun, fresh and original way. They aren’t afraid to stand out from the crowd and be themselves because we are all Desigual.

Three women. Three Desigual stories.

The first of the brand’s TV ads focuses on the slogan La Vida es Chula and takes it to the next level. Three women talk about what they are going to wear that day whilst they outline their plans for the approaching new year; resolutions for a life that’s worth living, in which joy, a lack of inhibition and freedom are celebrated in pure Desigual style.