Macy’s Union Square Men’s Designer Event

By Derick Macabenta

Who needs a better reason to go out than gorgeous models, cocktails, and top-name designer fashion? April 25 was Macy’s Union Square’s Men’s Designer fashion event at their Men’s Store in the heart of Downtown San Francisco, presented by OUT Magazine, the Human Rights Campaign, SF LGBT Center, and The Trevor Project. The highly anticipated annual spring fashion event raises money for these charities supporting the LGBT community in San Francisco, true to form in Macy’s “150-year tradition of supporting local and national charities that make a difference in the lives of [their] customers.”

The event kicked off at 6pm showcasing the latest trends from Impulse and designer labels, including Hugo Boss, Armani Jeans, Michael Kors, Theory, Versace Jeans, Diesel, and others. Catering was provided by Barbara Llewellyn Catering, serving a variety of savory and sweet light bites while the style elite socialized during the casual fashion shown. In between walking around the floor to check out what the models were wearing, guests were invited to some pampering, and skin care  by The Art of Shaving, benefit Brow Bar, and LAB series skincare, including complimentary Brow Bar Arches, a demonstration of the lather building brush, and, of course, gifts with purchase from any of the brands in the Urban Grooming Zone. And while the crowd was packed during most of the show, it was well worth the wait with the amount of TLC these grooming professionals gave your face.

Swimwear by Marc Jacobs

Swimwear by Diesel

Spring Trend Alert - Nautical Colours

Spring Trend Alert - Bold Colour blocking

Several cocktails later, all sponsored by OUT Magazine: Reyka Vodka, Solerno, and Mezcal, it was time to check out San Francisco Fashion Incubator designer in residence, The Artful Gentleman, by Jake Wall. After a brief conversation with Fashion Incubator Executive Director, Jeanne Allen, she explained that Wall’s collection is indeed the epitome of bespoke fashion. While he creates a main collection, he then takes made-to-measure orders for his clients, allowing them to make adjustments to create the perfect fit and style for their suits. The Artful Gentleman specializes in menswear, but also offers custom tailored womenswear within their collection. Artful Gentleman is currently conducting a Kickstarter campaign which will help fund their efforts to not only make a mark in fashion in San Francisco, but also in attempting to give back to the local community. To learn more about and support them and their cause, visit their KICKSTARTER CAMPAIGN PAGE.

The evening concluded with everyone’s favourite part of Spring/Summer fashion – swimwear. When the Adonis-like models took their places on the pedestals in the hottest swimwear of the season, predominately Marc Jacobs and Diesel, the guests went crazy. Highlights of the swim segment definitely were the variety of prints and textures available this season. Everything from Mylar treated mid-thigh trunks, to sporty square leg suits, to more conservative cuts in bold summer colours was presented. Whatever the occasion or beach destination, Macy’s Union Square has something for every guy out there waiting to hit the sun and surf.

At the end of the night, it was all about the charities involved with organizing the show. The charities involved all raised money for the LGBT community and anti-bullying efforts. All of these charities have a very strong presence not only within the San Francisco area, but also on a national level, promoting equal-rights advocacy, suicide-prevention, and crisis-intervention for LGBT youth.

For additional information on any of the charities listed, visit hrc.org, sfcenter.org, and thetrevorproject.org, respectively. 

Roderick Macabenta (A.K.A. Sardonic Style) is a San Francisco based wardrobe stylist and fashion show producer. His passion is truly for creating breathtaking and innovative imagery by marrying the things that inspire him creatively: music, art, theatre, dance, and (of course) fashion. He studied fashion merchandising and fashion styling at City College of San Francisco after taking a year of photography and colour theory classes at Academy of Art University. In his free time he enjoys being part of a hip hop and jazz dance company collaborating with local artists on promoting art and creativity in the Bay Area, and updating his personal blog and portfolio site (SardonicStyle.com).