Macy’s Union Square Men’s Designer Event
By Derick Macabenta
Who needs a better reason to go out than gorgeous models, cocktails, and top-name designer fashion? April 25 was Macy’s Union Square’s Men’s Designer fashion event at their Men’s Store in the heart of Downtown San Francisco, presented by OUT Magazine, the Human Rights Campaign, SF LGBT Center, and The Trevor Project. The highly anticipated annual spring fashion event raises money for these charities supporting the LGBT community in San Francisco, true to form in Macy’s “150-year tradition of supporting local and national charities that make a difference in the lives of [their] customers.”
The event kicked off at 6pm showcasing the latest trends from Impulse and designer labels, including Hugo Boss, Armani Jeans, Michael Kors, Theory, Versace Jeans, Diesel, and others. Catering was provided by Barbara Llewellyn Catering, serving a variety of savory and sweet light bites while the style elite socialized during the casual fashion shown. In between walking around the floor to check out what the models were wearing, guests were invited to some pampering, and skin care by The Art of Shaving, benefit Brow Bar, and LAB series skincare, including complimentary Brow Bar Arches, a demonstration of the lather building brush, and, of course, gifts with purchase from any of the brands in the Urban Grooming Zone. And while the crowd was packed during most of the show, it was well worth the wait with the amount of TLC these grooming professionals gave your face.
Several cocktails later, all sponsored by OUT Magazine: Reyka Vodka, Solerno, and Mezcal, it was time to check out San Francisco Fashion Incubator designer in residence, The Artful Gentleman, by Jake Wall. After a brief conversation with Fashion Incubator Executive Director, Jeanne Allen, she explained that Wall’s collection is indeed the epitome of bespoke fashion. While he creates a main collection, he then takes made-to-measure orders for his clients, allowing them to make adjustments to create the perfect fit and style for their suits. The Artful Gentleman specializes in menswear, but also offers custom tailored womenswear within their collection. Artful Gentleman is currently conducting a Kickstarter campaign which will help fund their efforts to not only make a mark in fashion in San Francisco, but also in attempting to give back to the local community. To learn more about and support them and their cause, visit their KICKSTARTER CAMPAIGN PAGE.
The evening concluded with everyone’s favourite part of Spring/Summer fashion – swimwear. When the Adonis-like models took their places on the pedestals in the hottest swimwear of the season, predominately Marc Jacobs and Diesel, the guests went crazy. Highlights of the swim segment definitely were the variety of prints and textures available this season. Everything from Mylar treated mid-thigh trunks, to sporty square leg suits, to more conservative cuts in bold summer colours was presented. Whatever the occasion or beach destination, Macy’s Union Square has something for every guy out there waiting to hit the sun and surf.
At the end of the night, it was all about the charities involved with organizing the show. The charities involved all raised money for the LGBT community and anti-bullying efforts. All of these charities have a very strong presence not only within the San Francisco area, but also on a national level, promoting equal-rights advocacy, suicide-prevention, and crisis-intervention for LGBT youth.