An Insider’s Look At The Santana Row Summer Fashion Show

By Allison Cartagena
Photography by Christian Thomas and Mehrban Jam

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The Show

I recently had the pleasure of attending this wonderfully organized show and gained the oportunity as well to see a few behind-the-scene looks at the pieces provided by stores such as Scotch & Soda, Anne Fontaine and Ted Baker London & Donald J. Pliner. At promptly four-thirty , the show opened up to the mesmerizing looks of Calpyso St. Barth and was paraded by the gorgeous female models around the clear blue pool with the uplifting sounds that came from the dj’s booth; keeping the audience anxious to see what marvelous looks they would be seeing next. Show stoppers included DIESEL, ORVIS and the designs of Angelina Haole. The aspect that caught my attention the most as a stylist was the cross-seasonal styles that were displayed during the show for both women’s and men’s wear. The show was closed by a very special guest, the San Francisco Fourty-Niners very own Vernon Davis wearing a GUCCI ensemble. As he grooved down the runway and greeted fans with high fives and hugs, it was evident that he himself had a style worth a hundred words.

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Behind the Scenes

After experiencing what it was like working back stage , I never would have imagined that so much work went into putting on a fashion show. Much props to Red Haute & Co. for the flawless execution and the sensational team of Atelier Aveda Salon and Spa for the hair and makeup that was on point for the theme of the show. As you can imagine, the vibe back stage is a little chaotic but overall a great atmosphere to be in and of course it is only a plus getting to work with such talented models who really knew how to enhance each piece of clothing showcased that afternoon (HMM Model Management). While the last minute preparations took place, models practicing their walks, backstage dresser’s making sure the outfits were prepared for the quick outfit changes, you could only help but notice how the positivity and excitement beamed from the faces of not only the models but all of the team members as well.

SR Summer Fashion Show Event Photos