The American Eatery Now Open in San Francisco

The American Eatery is now open in the Ferry Building in San Francisco, providing the city with an intriguing new takeout dining option. This venue has been developed by the Prather Ranch Meat Co. working with Chef Erica Holland-Toll who has created a meat-centric, seasonal American menu.

Chef Holland-Toll, most recently the Executive Chef of The Lark Creek Inn in Larkspur, has previously worked at ACME Chop House with Traci des Jardins and Thom Fox. A California native, she grew up a small town in the Sierra Nevada Mountains where her mom grew vegetables and taught her to cook with what was at hand as well as to pickle and preserve what was left over. A subsequent move to the farmers-market-rich Bay Area gave her the opportunity to focus on seasonal and sustainable ingredient sourcing and she has built relationships with many local farmers and artisanal producers along the way. Before coming on board as chef at the American Eatery, she had already been cooking with Prather Ranch Meat Co. products personally and professionally for years.

The debut menu available at the American Eatery includes a variety of burgers, ribs, soups, salads, sandwiches, chili, sausages, stews and a selection of side dishes, including hand-cut fries. House-made pickled vegetables are a specialty of Holland-Toll and will be incorporated into the menu in a variety of ways. Breakfast items are also offered. Six flavors of cane sugar sweetened Boylan’s gourmet sodas, including orange cream, birch beer and black cherry, are served from a fountain.

The American Eatery is adjacent to the newly relocated Prather Ranch Meat Co. retail store. Prather is known for their humanely raised, flavorful meat products. The philosophic underpinning of the company is summarized on a prominently displayed sign which reads, “We stand for the whole hog – and the entire chicken, the complete steer, and the total lamb. Our goal is to offer high quality, sustainable, humanely raised meats in support of a whole animal sales model. This approach allows us to support small ranches while offering all our customers the peace of mind from knowing where their meat comes from.”

The authenticity of the American Eatery is evidenced by the Abueg Morris Architects design. In keeping with the meat company’s tenet of minimizing waste, most of the wood used in the project comes from an 1880s barn on Prather’s Bella Vista, California property and is replete with holes bored by bullets and woodpeckers. Locally made Heath tiles in hexagonal shapes evoke the geometry of farm fences and chicken wire, plus concrete countertops made in Richmond stand in for the stone foundations of the original property. Lights fixed above the service counter blend the artistry of today with the industrial handicraft of yesterday with blown glass pendants clad in antique “diamond point” barbed wire which was forged by hand and is now rusted after years of service.

The American Eatery is located at 1 Ferry Building, shop #33, in San Francisco, California. Takeout breakfast service, Monday through Saturday, begins at 7:00 a.m. and gives way to takeout lunch and dinner options offered until 7:00 p.m.