Skinnygirl Cocktails Redefines Cocktailing in 2012

Skinnygirl Founder Bethenny Frankel

Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. On the heels of its explosive success of Margarita, Sangria and White Cranberry Cosmo, Skinnygirl Cocktails is excited to introduce inventive new offerings for 2012. The brand redefines cocktailing this year by presenting a closetful of options that help women step up any social occasion.

Like its predecessors, each offering is purposefully created to be lower in calories yet always great-tasting. Skinnygirl Cocktails soars to the next level with the introduction of Skinnygirl, The Wine Collection; Skinnygirl Vodka with Natural Flavors; and Skinnygirl Pina Colada. Each innovation fills a specific need in the market and flawlessly caters to the Skinnygirl who wants (and gets) it all.

“We are changing the way women think about socializing by rewriting the rules of cocktailing,” says Melanie Hellenga, Director, Skinnygirl Cocktails. “We are rolling out all of the innovations at once as we are committed to giving ladies everything they want and need to stock a low-calorie, guilt-free bar. We are excited to give more options to Skinnygirl fans around the world.”

The groundbreaking, low-calorie cocktail line offers women a stress and guilt-free way to enjoy the drinks they have always loved. What started with the Skinnygirl Margarita from New York Times Bestselling Author Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie and great-tasting options for women who want it all.

For more information on the new way to cocktail, please visit