Fashion at the Row

Santana Rowʼs Fashionʼs Night Out

Fashion’s Night Out (FNO) will be held from 6 p.m. to 10 p.m. on Thursday, September 6, with an appearance by designer Michael Costello, the draping expert from Project Runwayʼs 8th season. Santana Row was the first shopping center in Silicon Valley to host a Fashionʼs Night Out last year and is planning another evening of splendid shopping, music, cocktail parties and surprises. Free and open to the public, the glamorous event encompasses more than 50 stores and restaurants with special offerings just for the night. Visitors will be treated to seven free pop-up fashion shows on The Rowʼs block-long runway, trunk shows, mini make-up lessons, official FNO merchandise giveaways and other goodies.

Shoppers who spend $500 at FNO receive the signature FNO Collection tote bag. The FNO Official Collection short-sleeve t-shirt is also available for $25.

Background: Fashionʼs Night Out started in New York in 2009 during Fashion Week as a way to stimulate sales for retailers during the recession. With Vogue editor Anna Wintour and the Council of Fashion Designers of America behind the initiative, FNO has turned into a global event celebrated every September in more than 100 cities and 15 countries.

Fall Fashion In The Park

The premier style and charity runway event at Santana Row, takes place at 3 p.m. and 6 p.m. on Saturday, September 8. The shows, which features autumn and winter looks from Santana Row retailers, will benefit two local groups involved in community charities: the Junior League of San Jose and the Menlo Park – Atherton Education Foundation. Whitney Thompson, a winner of Americaʼs Next Top Model, is the special guest who will participate in pre-show activities, after-parties and lead a “walk-off” competition. General tickets are $40 for the runway fashion show, pre-show wine and hors dʼoeuvre reception, a private shopping boutique and a post-show bash.

VIP tickets are $60 and include reserved front row seating, complimentary champagne and valet parking in addition to the pre-show reception, private shopping boutique and post-show bash.

10th Anniversary Celebration and Commemoration Events, Sept. 27-30

Rising from a dated shopping center and a devastating fire, Santana Row marks a decade as a destination spot in Silicon Valley.

Billed as the most ambitious project of its kind in the United States when it was developed by Federal Realty of Rockville, Md., the $450 million, 42-acre retail and residential village-within-a-city celebrates its 10th anniversary on Nov. 7, 2012. Santana Rowʼs opening was delayed by an 11-alarm fire on Aug. 19, 2002. The blaze raged through the largest structure, destroying 538,000 square feet of retail space and housing units and was the largest fire in San Jose history.

Now, a decade later, Santana Row is firmly established as a thriving shopping and dining destination with office and residential complexes and 30,000 visitors a day, many of them from Asia and Europe. In step with Silicon Valleyʼs current economic resurgence, Santana Row is undergoing a $300 million expansion. Its upscale residential units are 100 percent leased and many of the office tenants are technology firms and start-ups.

Santana Row is commemorating its 10-year milestone with special events, honors and promotions that will continue throughout the year.

A media and VIP invitation-only event and party is planned for the evening of Thursday, Sept. 27 with local dignitaries, loyal customers, business owners, retailers and employees. Music, cocktails, gift bags and a mini-fashion show with fall looks modeled by San Jose firefighters and local stars are among the highlights. Santana Row honors the firefighters who battled the blaze in 2002 by donating 10 percent of the revenue generated on Sept. 29 and 30 to the San Jose Fire Departmentʼs Public Education/Community Relations Trust.

Merchants and restaurants are offering specials throughout the weekend including complimentary treats and drinks.

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H&M Slated to Move to New Location in late Sept./early Oct. | Splendid, a clothing store, will move into H&M’s current spot

The fashionista-favorite H&M will triple its space when the retailer moves into the two-story, 26,000-square foot space that was formerly occupied by Borders Books & Music. The additional space means the store will add men’s and children’s departments and expand its women and accessories offering. Splendid, a label known for effortlessly chic and luxuriously soft casual wear for women, men and children, is slated to open a 2,000-square foot store in H&M’s former space next year.

LavAzza Espression slated to open Monday, October 8

LavAzza, known as “Italy’s favourite coffee” since 2007, is expanding its presence in the U.S. and opens its first cafe Bay Area coffee shop/cafe at Santana Row. The shop brings a contemporary and innovative approach to coffee with Espression cafe, a place where customers can experience an extraordinary blend of coffee creations and eclectic dining in an artfully designed environment. The menu ranges from traditional Italian coffee drinks to fresh baked goods, panini sandwiches, chocolate drinks and gelato. LavAzza’s history goes back 110 years when founder Luigi Lavazza opened a small grocery store in Turin, Italy. He is credited with inventing the concept of the blend, the art of mixing coffee of different origins to obtain a flavorful brew.
LavAzza opens at 300 Santana Row, at the entrance of the office lobby across from Crate & Barrel.