Etam Opens Paris Fashion Week

Etam opened Fashion Week with its “Girls Only!” Live Show at the Bourse de Commerce (Paris 1st arrondissement).


For this sixth edition, the Etam Lingerie and Natalia Vodianova for Etam collections once again created a buzz to the sounds of the new international women’s musical scene, under the artistic direction of Mark Ronson.

Etam and Natalia Vodianova for Etam paraded to the sound of “it girls” from the international music scene.

The Bourse de Commerce de Paris rocked to the sound of these five exciting artists:

Rita Ora is the new face of the British pop scene who topped the UK charts twice in 2012.

MIA is a brilliant and provocative British rapper who recently collaborated and sang on Madonna’s single “Give me all your luvin”.

Selah Sue‘s first album was released in 2011 and went triple platinum.

Lykke Li is a Swedish singer who has mesmerized audiences with her electro pop, including the famous global hit “I follow rivers”.

And finally back on stage and for Etam, Lily Allen and her colourful world.

Mark Ronson is the artistic director.

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