What’s New at the ROW this March?

Santana Row anticipates spring in a big way. New fashion retailers with fresh concepts enter the South Bay shopping scene for the first time, choosing the destination center as their stylish location. The Lunar New Year will be celebrated with music, dancing and traditional entertainment for the Year of the Snake. The second annual 408 Race to the Row sends runners through the streets of San Jose to the Row, a fundraiser for the Pat Tillman Foundation. April brings sjDanceco and talented local dancers to Park Valencia. Mommy & Me returns in May and in June: the annual poolside fashion show.

Chinese New Year Celebration Year of the Snake

March 2

Kung Hei Fat Choi! Santana Row welcomes the Year of the Snake with Tony Chen, award-winning music producer and radio host of the “Sound of Hope” variety show and “Morning Concert” on KSJO 92.3 FM. It’s an afternoon of Lunar New Year festivities from 1 p.m. to 4 p.m., including exciting drumbeats and crashing cymbals of the Chinese dragon and lion dance and other ethnic performances, martial arts, traditional fashion shows and more at Santana Row Park.

Chef Richard Blais Q&A and Book Signing

March 3

Join chef Richard Blais, winner of Bravo’s Top Chef All-Stars, for a public Q&A session where he will share his background and inspiration for his new book, Try This at Home. The Q&A is at 11:30 a.m. at Santana Row Park. The book signing is a ticketed event and space is limited. Tickets will be distributed at Sur La Table with the purchase of a copy of his new book.

408K Race to the Row, a Benefit for the Pat Tillman Foundation

March 10

The eight-kilometer road race that benefits the Pat Tillman Foundation and its Team Tillman initiative is winding through the streets of San Jose for the second year. It starts at HP Pavilion in downtown San Jose and ends at Santana Row where post-race specials include breakfast/brunch deals, refreshments, massages and cool-down classes. The inaugural event last year sold out with more than 3,000 runners, the country’s largest 8K run. This year, 5,000 runners are expected. The foundation, named after the San Jose native, helps veterans and their families. More information: www.run408k.com.

Sponsors and volunteer groups can make inquiries at sponsors@the408k.com.

Rainy Day Rewards through March 31

When there’s a 70 percent or greater chance for rain, shoppers and diners braving bad weather will be rewarded with discounts that include 15 percent off purchases at participating shops and restaurants. Customers who spend $150 anywhere on The Row will receive a free signature Santana Row golf umbrella. For those spending $300 or more, there’s a $20 gift certificate to a participating shop or restaurant.

No need to get wet: On all rainy days, customers can pick up a complimentary umbrella to use while shopping and dining and then return it before leaving. The yellow umbrellas are conveniently located throughout The Row: outside Concierge, Via between Village California Bistro and Lark Creek Blue and the valet parking lot in the Winchester Parking Garage.

For more information about their upcoming events and promos, please visit www.santanarow.com.