Hotel Zetta Set To Open As San Francisco’s New Creative And Cultural Hot Spot

Zetta denotes 10 to the 21st power which the 21 diagonal lines represent.

Viceroy Hotel Group announces the launch of Hotel Zetta San Francisco, a dynamic hub where work and relaxation co-exist. The 116 room hotel is positioned in the iconic convergence of SoMa, Mid-Market, and Union Square. An extensive transformation is underway, with Hotel Zetta’s opening scheduled for February 2013 marking the first significant new opening in the San Francisco hotel landscape since 2008.

Acquired as the former Hotel Milano in early 2012 by Pebblebrook Hotel Trust, the property is managed by Viceroy Hotel Group and being introduced as part of the Group’s Urban Retreat Collection. The hotel, ready to create positive disruption in the hotelscape of San Francisco, will become the most relevant enclave in the city for savvy travelers, culture seekers and localists looking for stylish accommodations and dynamic gathering spaces to work and play. In a city of bold contrasts and timeless originals, Hotel Zetta stands out. The witty fusion of yesterday and tomorrow will lure discerning tastes from around the globe, as well as leaders from SoMa’s thriving tech, fashion, and art communities.

Conceived by world renowned and award winning Seattle-based hospitality interior design firm Dawson Design Associates, Inc., the hotel incorporates eclectic and sustainable architecture, technological and recycled elements, and upscale ultramodern chic furnishings. “Our goal with Hotel Zetta is to create a rejuvenating environment,” said Sheehan. “Every aspect of the hotel is designed to feel playful and distinct, yet productive and work-conducive.”

Hotel Zetta San Francisco, originally built in 1913, will open in late February 2013, celebrating the 100th year of the building’s existence. “The property creatively blends recycled and reused materials into its design, resulting in something entirely new and exciting,” said Benjamin Duverge, General Manager of Hotel Zetta. “By combining these innovative design features with unique programming, our guests will have an unparalleled experience.”

Not accepting of any mediocrity, Hotel Zetta has established an unparalleled culinary partnership which it will officially announce in the coming weeks. Slated to open later this year, the concept will offer a refreshing approach embodying a true San Francisco culinary experience.

The hotel is offering an Underground Access opening rate starting at $175, available for tastemakers and travel connoisseurs to have first access in experiencing the property. Offer based on availability and a limited time.

Visit them!

Hotel Zetta San Francisco

55 5th Street
San Francisco, CA 94103
Phone +1 415 543 8555
Fax: +1 415 543 5885

One truly unique element to their lobby! This custom Plinko is open to all guests to play and experience from one story up

Their famous guard dog - happily welcoming guests to Hotel Zetta San Francisco

The oversized work desks at Hotel Zetta San Francisco are created from kitchen butcher blocks, and inspired by the idea of travelers who prefer to stand while working on the go.

Oriental rugs were hand selected from Asia to Spain, deconstructed and hand sewn together to form patchwork throw rugs which create a rich, beautiful collage—similar to an old-world tapestry. Each guestroom at Hotel Zetta San Francisco will feature one of these unique pieces, the juxtaposition for which will symbolize new-meets-old.

The headboards above the king beds at Hotel Zetta San Francisco are curved wood for a cocoon-like experience.

The bathrooms at Hotel Zetta San Francisco are brightly lit and feature Neil George Hair Care bath amenities.