The Unveiling of Vera Wang’s Bridal Boutique at Union Square San Francisco

By Kaye Cloutman
Photography by Vincent Gotti

Spring signifies youth and revitalization, and for many this includes the beginning of wedding preparations. Be it a garden-inspired or wine country wedding, a bride will always wish to feel like a princess-ascendant on their special day. I’ve been married twice (to the same man) and the magic of it never gets old. Recently, that flame and desire to say “I do” all over again got rekindled with the opening of Vera Wang’s Bridal boutique in Union Square San Francisco. Lovely gowns, each with their own special personality were lined up beautifully in seemingly endless rows.

The fabulous and elegant event was hosted by the Union Square BID and guests were treated to libations courtesy of Wente Vineyards, 101 North Brewing, Bols Genever and David’s Tea. E&O Trading Company, Bluestem Brasserie and Gitane provided delish bites which satisfied our taste buds for the evening.

To those who are not familiar, Union Square is a 2.6-acre public plaza bordered by Geary, Powell, Post and Stockton Streets in San Francisco, California. “Union Square” also refers to the central shopping, hotel, and theater district that surrounds the plaza for several blocks. This place which is our current favorite area in the city definitely has everything great to offer in shopping, dining, hotels, entertainment, events and leisurely activities. To plan a trip or find out more about Union Square or be updated on their latest news, events and specials , visit

Vera Wang Bride: (

Opened in Jan 2013, replacing the previous Jessica McClintock location at 180 Geary. This 4,640 sq. ft. store carries bridal and evening wear. Dress prices range from $4,000-$18,000 and they are by appointment only. They will also be hosting a trunk show May 23- June 2.

Check out other newly opened shops at the Union Square

Ethos (

Located in Union Square, ETHOS showcases exclusive and specialty labels from around the world that tell a story. Focusing on a tightly curated selection of apparel, accessories and home goods, we support artisanal producers in the US, Italy, France and Japan. Whether it is a reversible raincoat made with a limited-edition fabric, a 15-micron cashmere scarf woven on vintage looms or our seamless merino wool sweaters, we carefully hand select each piece. Our ethos is to create an intimate experience that delights, excites and inspires.

EnoSF (

With fabulous locations already inside the Hotel Del Coronado, The Fairmont Chicago, The Ritz Carlton Half Moon Bay and in Gerogetown D.C., Eno now finds its latest location as a welcoming and sophisticated new wine bar at 320 Geary.

Scotch + Soda (

Having been around since the 80’s, Scotch & Soda keeps reinventing itself, and now has 2 retail locations in SF, one in Union Square on 59 Grant. They are an Amsterdam-based fashion brand with over 50 stores worldwide and are known for their edgier clothing for both men + women.

Rimowa (

Founded in 1898 by Paul Morszeck in Cologne, Germany, Rimowa is the world’s premier manufacturer of ultra-lightweight yet extremely durable luggage, attachés and other cases. Today Dieter Morszeck leads the company into its 3rd generation, building the highest quality aluminum and polycarbonate luggage throughout the world. Superior materials and perfect craftsmanship make Rimowa what it is today – a brand for people who are at home en route. Rimowa is where handcrafted meets high-tech and is now located in Union Square at 259 Post.

Bonobos (

With tech chops (Bonobos is the largest fashion brand to launch digitally) and style smarts, Bonobos officially (and literally) wears the pants in the San Francisco menswear community and is now located in Union Square at 55 Grant.

JA’s Razor Club (

With six successful clubs in the U.S., now Union Square houses the latest member’s-only grooming location at 152 Geary. JA’s offers global distribution of his hair care, skin care, shaving and accessories lines. Owner John Allan continues to pave the road for the men’s grooming industry.

Luxe810 (

DSW (Designer Shoe Warehouse) rolled out its Luxe810 designer shoe “pop-up” store from Feb. – Mar. This designer pop up also made stops in NYC, Boston, Boca Raton and Washington D.C..