California and Copenhagen Connect with New Flight from the Bay Area

Copenhagen, the capital of Denmark, is now just a direct flight away from San Francisco International Airport (SFO) with the launch of a new route by Scandinavian Airlines (SAS) which began last April 8, 2013. This inaugural flight was the first ever non-stop service connecting the San Francisco Bay Area to Copenhagen and includes flights six times a week.

“This is such an exciting milestone,” says Bruno Bedholm, Director North America, VisitDenmark. “Denmark has over 1,000 years of history to explore but at the same time Copenhagen is one of the most modern cities in Europe. The new route makes it even easier for visitors from California to connect with Copenhagen; a city offering a diverse set of experiences that surely will appeal to Americans travelling from the West Coast.”

Photos from the SFOCPH Event at W Hotel San Francisco

Often referred to as the “happiest people in the world,” the Danes are  known for their urban cycling culture, eco-conscious lifestyle, modern arts and design, and some of the best cuisine the globe has to offer. Travellers heading to Copenhagen can enjoy a variety of experiences including:

A Gastronomic Hotspot 

Copenhagen is Scandinavia’s gourmet capital, with this year’s Michelin Guide Rouge awarding a total of 15 stars to 13 restaurants. A record number of stars for Copenhagen and the most for any Scandinavian city, Copenhagen offers a range of dining experiences from bistros to brasseries to fine dining restaurants such as the cutting-edge Noma, named No. 1 on the San Pellegrino “World’s 50 Best Restaurants” list, and Geranium, a 100 percent organic restaurant which has a Bocuse d’Or Gold winning chef in the kitchen. Both have pioneered New Nordic cuisine, which emphasizes seasonal and regional ingredients. Visitors can also delight in Copenhagen’s authentic and local eats such as ‘smørrebrød,’ Denmark’s traditional open-faced sandwiches, or indulge in the country’s growing craft beer culture, including Mikkeller, considered one of the top artisan brewers at the moment. This year Copenhagen will host, for the ninth time in a row, the Copenhagen Cooking festival taking place in August, offering visitors a range of world-class culinary experiences.

In Copenhagen, green is not the new black, it’s a lifestyle

The Danes have developed a lifestyle that puts eco-friendly living and thinking at its core. The environment plays a large part in city planning, which can be seen from the clean waterways, bicycle culture, eco-friendly hotels and organic foods. The Copenhagen cycling culture is a prime example of Denmark’s green lifestyle, with hundreds of kilometers of bike lanes and 55 percent of all Copenhagers commuting daily by bike. This lifestyle is looked at as a model for other major cities such as New York and is integral to the day-to-day life in Copenhagen, combined with its numerous green spaces and ecological design, which have made Copenhagen one of the greenest cities in Europe. In fact, Copenhagen was voted Europe’s Green Capital for 2014 by the European Environment Commission.

Danish Design – From High Functionality to High Fashion

Thanks to 1950s Danish Modern designers such as Arne Jacobsen and Hans Wegner who made Danish Design a household term, Denmark is one of the world’s leading epicenters of design and architecture. Home of the LEGO®, this design heritage continues today, influencing everything from furniture and home ware to toys, architecture and fashion. Danish fashion is also a rapidly growing scene with high-end designers making their mark around the world. The Copenhagen Fashion Festival happens twice a year, showcasing the newest collections of the most talented designers Denmark has to offer. For some of Scandinavia’s best shopping, Copenhagen is a treat with one-of-a-kind boutiques, well-known designer names and classy department stores.

Old & New Blended in Harmony

From narrow cobblestone streets and grand royal palaces to the city’s cutting-edge architecture and attractions, Copenhagen perfectly blends old world with new. From the Tivoli Gardens, one of the oldest amusement parks in the world, to the National Museum depicting Danish Viking history, a city with a long history is showcased. Trendy neighborhoods such as Nørrebro and Vesterbro offer a cool and casual scene with hip bars and fashionable designer shops next door to dive bars.

Follow the Rainbow to Denmark!

Denmark prides itself on welcoming the LGBT community. Denmark was the first country in the world to recognize registered partnerships for same-sex couples. In 2009 it became possible for registered gay couples to adopt, and in 2012 for gay people to be married in church. Gay travelers will find a wealth of activities and events from visiting Centralhjørnet, the first gay bar in the world, to experiencing the Copenhagen Pride festival or MIX Copenhagen – one of the oldest LGBT film festivals in the world.

Adventures & Excursions Beyond Copenhagen

Copenhagen is a relatively small city with excellent public transportation, so travelers can cover most of the attractions and diverse neighborhoods over a weekend.  For those interested in excursions outside the city, there are many options. Absorb wonderful art, architecture and sea views North of Copenhagen at Louisiana, one of Europe’s top modern art museums – or follow Shakespeare’s Hamlet to its setting, Kronborg Castle. Copenhagen is also just a stone’s throw away from Malmø and Skåne, the southern region of Sweden, a perfect destination for day trips and shopping sprees. If cruising, Denmark is one of Europe’s top destinations and is perfectly located for cruises in and around the Baltic Sea. As the gateway to Scandinavia, Copenhagen also offers great opportunities for a roundtrip combining other Scandinavian capitals and regions.

For information on the new direct flights from SAS or to plan your trip to Copenhagen and Denmark, please visit