Santana Row Sept. 2013 Events and Openings

Photography by Matthew Brandalise

A first-time fashion extravaganza celebrating a new season of style, a new store to explore and the annual holiday celebrations are part of anticipating cooler day at Santana Row.

Fall Fashion Affair
A Saturday of fashionable fun, focused on Fall Fashion 2013!
Saturday, September 14

Santana Style Stroll from 1 p.m. to 4 p.m.

Begin the day exploring The Row for specials meant to make you feel and look your stylish best. Meet Silicon Valley style experts who will be stationed in select stores to show you the latest trends.

Guests will receive a swag bag of goodies and be pampered with beauty treatments, touch-ups and mini massages. Stylists, fashion editors, bloggers and professional consultants will help you navigate the trends that will best work for your lifestyle and offer advice and inspiration. To push everyone toward taking a style leap, professional models will be wearing fall’s freshest looks inside the designated shops, including Flying Lizard, Jest Jewels, Ted Baker, Blues Jean Bar, AVEDA, Donald Pliner, Cole Haan, Kate Spade, Tommy Bahama, Chico’s and Boutique Harajuku. Along the way guests are invited to sip cocktails and taste savory (and sweet!) treats.

Tickets are $30 and benefit the Junior League of San Jose. Stop by the concierge office or go to to purchase tickets.

Prix-Fix Fashionably Late Lunch from 2 p.m. to 6 p.m.

Famished from your fashion marathon? Check out the menu at several Santana Row restaurants offering a $20 two-course special with a drink or dessert option.

The Row Fashion Shows on the Outdoor Runway, 6 p.m. to 10 p.m.

Start or end your evening celebrating style on The Row with free outdoor fashion shows every 30 minutes. Models will walk down the main street of Santana Row on a raised catwalk that runs from Madewell to LB Steak. Fall favorites from a designated store will be featured every half hour.

In between, fashion revelers can pop into the in-store parties going on near the runway at retailers and be part of special style presentations and parties in various stores, all free and open to the public. Participating stores include Anne Fontaine, Gucci, Calypso, Madewell, Splendid, Free People, Furla and Franco Uomo. The in-store parties will include DJ’s, window modeling, cocktails, trunk shows, discounts and more.

A special media area will be set up at the end of the runway with seating for reporters and bloggers and a riser for photographers. Please contact Donna Kato for more information.

Twitter Promotion @SantanaRow Invites Tweets #LifeOnTheRow For a Chance to Win Gift Cards to Restaurants at The Row

Join Santana Row’s Twitter campaign and photo contest through the @SantanaRow Twitter handle. The contest invites anyone at Santana Row to Tweet photos of a new outfit, haircut, meal, event or artsy shots and then Tweet it to Santana Row with the hash tag #LifeonTheRow. Every month, Santana Row will post an album on Facebook with all of the photos with the #LifeonTheRow hash tag. The person who took the best or most original photo will win a gift card to a Santana Row restaurant.

Lunch on The Row & A Show
Mondays through Thursdays, Sept. 2 to Oct. 31

Enjoy a weekday afternoon at Santana Row with lunch plus a show. A two-course lunch is offered at participating restaurants followed by a matinee at CineArts Theatre. Present your same-day itemized receipt to the Santana Row Concierge Center for a movie voucher that can be redeemed for any weekday matinee. For a full list of participating restaurants and specials, call 408.551.4611 or visit