Finding the DNA of BCBG Max Azria

By Maria Serquen
Photography by Nenaji Agbolabori

The BCBG woman is a vibrant with a youthful sophistication and with next year marking the 25th year anniversary of the international brand; it is only fit for BCBG Max Azria to return to its roots for inspiration. The collection celebrates the empowered mindset and a feminine ease that woman have evolved over the years. The feminine effortlessness is portrayed by the neutral color palette of chambray, whites and blush hues mixed with georgettes, silks and cotton twills. That deconstructed men’s tailoring and sharp lines come together with the soft palette and fabrics to represent the confidence and sophistication of the modern woman.

No BCBG Max Azria collection is complete without their signature attitude and floral accents marked the beginning of it. The tailored floral garden pieces had a definite sportswear edge and mixed with maxi dresses and sheer cut out which in contrast had a vibrant bohemian ease. Black, bold and lace finished off the fashion show with a demure sexy appeal. These will surely be the pick for some of the notable front row attendees which included Heidi Klum, Jamie Chung, and Estelle.