Lyst Personalizes San Francisco Style

Lyst founder Chris Morton

Images by Tara Luz Stevens for Drew Altizer Photography

On Wednesday, September 25th, Lyst hosted an intimate private party in a Jackson Square gallery for 70 local fashion and tech influencers to celebrate it’s online fashion marketplace – brought to life for one night only, in San Francisco.

Guests were invited to explore the innovative personalized shopping site on screens while browsing a curated collection of fashion from its top designers and stores including: Intermix, Pamela Love, Satine Boutique, Maiyet, Editorialist, Fleur du Mal, Elizabeth Charles and Sass & Bide.

Host and Lyst founder/ CEO, Chris Molton educated guests about how they can create personalized “style feeds” and talked about the site’s latest initiative: Live Lysting – a technology which gives Lyst users real-time updates of what looks leading fashion industry insiders and editors (from Roopal Patel to Nina Garcia) are coveting from the Spring/Summer 2014 collections as they see them on the runways.

Guests included’s Ruzwana Bashir, accessories designer Stevie Howell, Linda Balti, Soledad Alzaga, designer Gaby Sarlo, Elizabeth Yarborough, Kristen Kelly, designer Will Wick, Restoration Hardware’s Jen Kelly, Ashley Herman, Jennifer Margolin, and 7×7 fashion editor Lauren Goodman.