Macy’s Union Square 24th Annual Tree Lighting Celebrates The Start Of The Holiday Season


Images by Drew Altizer Photography

In the San Francisco holiday tradition, Macy’s once again presents its gift to the city—a beautiful, reusable 83’ tree decorated with more than 33,000 twinkling energy-efficient LED lights and 1,100 shining ornaments—during the 24th Annual Great Tree Lighting Ceremony in Union Square on Friday, November 29 at 6 p.m.  Headlining the festivities is American singer, songwriter, and musician Judith Hill, finalist from season four of The Voice, with additional performances by the San Francisco Boy’s choir, Glide Ensemble, and premier co-ed a capella group, Artists in Resonance from UC Berkeley.

The program also includes a special performance by 18-year-old singer Shelby Miguel, a Wish Ambassador from Make-A-Wish Greater Bay Area.  When Shelby was four, she was diagnosed with an aggressive blood cancer, and during her six months of chemotherapy, she found that music helped keep her mind off the pain of treatment. Today, fourteen years later, Shelby works with Make-A-Wish to help spread hope, strength and joy to children battling life-threatening medical illnesses by sharing her story and musical gift.


“Macy’s is proud to continue our gift-giving tradition by giving the spectacular Great Tree to the City of San Francisco”, said District Vice President Lori Randolph.  “Here at Macy’s, a big part of our holiday spirit is in giving, not just to our loved ones, but also giving back to our communities.  This evening is always a very special time for me personally, as the evening tree lighting ceremony is a night that I share with my eight year old daughter.  It is an event that she talks about for days, and a memory she will cherish for a lifetime!”

San Francisco’s most recognized Christmas tree will be lit at the end of the ceremony, around 6:40 p.m. Those inspired by the Union Square Great Tree can visit the festive Holiday Lane on the seventh floor or Macy’s Union Square to see lavishly decorated Christmas trees, thousands of ornaments, and other embellishments for the home. Macy’s will hold a Christmas tree decorating seminar on Friday, December 6 at 1 p.m. in Holiday Lane to teach shoppers to decorate like a pro. The holidays would not be the same without a visit to Santa. Old St. Nick will listen to holiday wishes and be available for portraits in Macy’s Santaland®, also on the seventh floor, starting Friday, November 29 through Tuesday, December 24.


This year marks the sixth anniversary of the Macy’s Believe campaign in partnership with the Make-A-Wish Foundation, inviting children of all ages to mail letters to Santa using Macy’s Santa Mail letter-boxes.  Macy’s donates $1 for each letter mailed in-store, up to $1 million, to Make-A-Wish, bringing the holiday spirit to children throughout the year.  The Macy’s Believe mailbox is located on the 7th floor in the Macy’s Union Square store.  All the mail that is put in that mailbox is sent directly to Santa at the North Pole. And, for every letter, Macy’s will give $1 to the Make-A-Wish Foundation. You can also take home a 2013 Aflac Duck and make a difference in a child’s life this holiday season. When you purchase one of these feathered friends – available in two sizes, 6-inch for $11.99 and 10-inch for $15.99 – 100% of the net proceeds will benefit pediatric cancer hospitals around the country. Only at Macy’s. While supplies last.