Advanced Style: Older and Wiser and the opening of the Helpers House of Couture Pop Up at Bloomingdale’s SF


From Advanced Style: Older and Wiser by Ari Seth Cohen, published by powerHouse Books.

Ari Seth Cohen returns with Advanced Style: Older and Wiser, a celebration of senior style around the globe. Inspired by his grandmother’s unique sense of style and her indomitable spirit, Cohen set forth to capture the creativity and wisdom of seniors to show a positive and inspiring image of aging, igniting, in the words of New York Times Style editor Vanessa Friedman, “a movement.”

With over 100,000 copies sold worldwide, Cohen’s first book, Advanced Style (powerHouse Books, 2012) set the standard for glamour, fashion, and beauty among the over-60 set in the world’s most stylish locales. Similar in format to the original, Advanced Style: Older and Wiser includes photographs taken in Los Angeles, London, Cape Town, Rome, Florence, Tokyo, San Diego, Palm Springs, Melbourne, Sydney, New York, Amsterdam, Edinburgh, Stockholm, and Geneva. The book also includes 22 short essays written by the subjects of the book – including Joy Venturini Bianchi, distilling the wisdom and lifestyle secrets of the older generation, as well as a foreword by the great bon vivant Simon Doonan.


Ari Seth Cohen is a freelance writer, photographer, and blogger based in Los Angeles. He is the creator of Advanced Style, a blog devoted “to capturing the sartorial savvy of the senior set.” Advanced Style has appeared in national media such as The New York Times, The New Yorker, Los Angeles Times, The Huffington Post, Vice, New York, The Fader, Vogue Japan, Vogue Italia, Elle, Elle UK, The UK Telegraph,, and internationally broadcast news and fashion programs. Cohen is the author of Advanced Styleand Advanced Style The Coloring Book (powerHouse Books, 2012 and 2013). He also created “Advanced Style The Documentary,” a feature length film.


Joy Venturini Bianchi is a treasured San Francisco style icon who has dedicated her life’s work to the respectful and uplifting care of those who are developmentally disabled. Bianchi has acted as the Director of Helpers for 53 years and currently is in charge of Community Relations and Helpers members, Helpers Bazaar in Ghirardelli Square and Helpers House of Couture.

Helpers is a non-profit, interdenominational organization dedicated to supporting non-profit agencies and individuals who can further the best possible care for children and those 18 years and older who are developmentally disabled. The aim of this support, either through consultation or financial aid, is to improve the lives of those who are developmentally disabled in their communities.

Helpers House of Couture specializes in selling designer vintage apparel and accessories to benefit the care of those who are developmentally disabled. Founded in 2008 by Joy Venturini Bianchi, 100% of the proceeds of clothing and accessories sold benefit Helpers. Made possible by donations from fashion houses and famed clothing collectors around the world, Helpers House of Couture’s carefully curated collection is a fashion lover’s dream.

Helpers House of Couture will open its first ever pop-up shop on the main floor of Bloomingdale’s San Francisco on Saturday, June 11 immediately following Ari and Joy’s Advanced Style conversation. Copies of Advanced Style: Older & Wiser will be available for purchase at the pop-up, with 100% of book sales benefiting Helpers. Plus, 10% of tracked Bloomingdale’s purchases on June 11 will be donated to Helpers.

Helpers House of Couture at Bloomingdale’s will remain open until July 11, 2016. To make an appointment to shop with Joy, call 415-387-3031 or 415-856-5402. Shoppers at Bloomingdale’s San Francisco will be treated to an exhibit of Joy’s select designer wardrobe for the duration of the pop-up in the store windows on the 2nd Floor.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 38 Bloomingdale’s stores and 16 Bloomingdale’s, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit

Suzy Kellems Dominik is a San Francisco based artist. Learn more about her by visiting

JUNE 11 through JULY 12