Up close with Hermine Mnatsakanian an aspiring jewelry designer-maker with the pursuit of her passion

Photo credit with Rey Del Fiero

1. Why did you decide to choose fashion designing as a career?

Being a fashion designer also means being an artist. I always have a lot of ideas and when I make all my ideas happen and then I see them on people that make me the happiest. It brings out my artist side, as well as my entrepreneur side out and those, are two things I love the most.

2. The designs you created are no doubt good enough, but who and which things were your inspiration while creating such designs? 

I get inspired by many things. Every collection has it’s own story. My very first collection was a big statement necklace that was inspired by my Armenian heritage. I created pieces that can be worn every day but tells a story. I get inspired by my customers and the beautiful bloggers I work with. I definitely create pieces that I would personally wear and I believe that makes my customers love my collections even more. 

3. What are your greatest strengths and weaknesses?

My greatest strength is definitely confidence. I think being in the fashion industry or any other industry you need to be confident and not be scared to fail.

My weakness is probably that I focus too much on details which could be a good thing and bad thing. Focusing on details definitely pushes my projects back until I am satisfied with everything.

Photo credit with Rey Del Fiero

4. Where do you see yourself in the next 10 years?

Next 10 years I see my brand being globally popular and definitely known for my unique designs. I see 21HM expending into creating a clothing line and beauty line.

5. How will you handle stress?

I love stress. Call me crazy but that’s what makes all of this fun. I work better under stress because it challenges me and makes me think outside of the box on what can be done differently to push a project forward or how to solve a problem.

6. What is an example of an SS2020 you would prepare for me?

  • I love statement pieces, would definitely prepare some beautiful pair of earrings.
  • Colorful jewelry is making a comeback and I absolutely love it because it is a fun way to add color to your everyday outfit.
  • Hoops is always in trend and I believe every girl should have a collection of hoop earrings.
  • Last but not least beautiful statement necklace that is a show stopper.
Photo credit with Rey Del Fiero

7. When are you happiest at work?

I am happiest when I see my customers send us pictures with our pieces. I love randomly getting tagged in photos or seeing an article about Celebrities wearing 21HM. Seeing my work getting recognition and be part of people’s everyday outfit is an indescribable feeling.

8. Congratulations, you have won Carte Blanche to dine in any city in the world! Where would you go and why?  

I would love to go to Italy because that is where many big designers started and created amazing brands. To me, Italy and of course France is the Capital of Fashion.

9. Define fashion?

Fashion to me is a way to show the world who you are. I believe your style describes your personality. It is a way to express yourself without saying a word.

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